ABOUT

ASHBURTON SAFETY

ppe equipment from ashburton

Our Mission. Our Vision. Our Responsibility.

At Ashburton Safety, our mission is to build sustainable, Indigenous-owned businesses that create real employment and training opportunities for Pilbara people — especially women from the Puutu Kunti Kurrama and Pinikura (PKKP) communities. Our vision is bold: to lead with purpose, protect Country, and empower the next generation through economic inclusion and cultural respect. Every order we fill, every partnership we form, and every person we employ moves us closer to a future where Indigenous leadership is central to business across Western Australia and beyond.

Mission

Our mission is to build innovative, high demand, sustainable business entities that provide economic and inclusive employment opportunities, especially for women PKKP members.

Vision

Ashburton Safety is focused on creating an innovative, female led, Indigenous family-owned and directed business with multiple revenue streams within the Pilbara, primarily employing members of the community.

Our Heritage

Merle is a highly esteemed Puutu Kunti Kurrama (PKK) woman who has cultivated business leadership status with key executives in the mining industry, in the Pilbara, and in the PPE industry in Perth, Western Australia. Her vision is to bridge the economic divide that exists between Indigenous and non-Indigenous people in the Pilbara. By providing employment-based education and culturally appropriate employment options her goal is to elevate the health and wellbeing of Indigenous people and expand access to the $450-billion mining industry and the burgeoning economy within the Pilbara.

Merle’s goal is to establish a co-management model whereby Ashburton Safety evolves into a legacy company that provides future security for family, employment opportunities for community members, and excellence in product and service delivery to consumers and stakeholders, nationally and internationally

Merle Ashburton CEO of Ashburton Safety
“I would like to see youth accessing employment and engaging in healthy lifestyle choices within their communities and to have more opportunities to explore the world through the ventures that Ashburton Safety has to offer.”
Merle Ashburton, CEO
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Brands we supply